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adidas Canada Ltd (adidas) is the Operating Entity responsible for the collection and storage of consumer data in Canada. The consent wording must be applied to all websites, platforms, landing pages, (mobile) applications and other user devices, etc, which are run in the name of adidas or Reebok within Canada.

To obtain full consent from a consumer the following text has to appear before the consumer clicks on a button to start a competition, to download an App, to sign up for a newsletter, to create an account or whatever else a consumer needs to do to indicate that he/she wants to provide us with his/her data.

The consent always needs to consist of the following:


I agree that adidas Group can use my personal data (including e-mail address)formarketing, advertisement and opinion research purposes. This includes sending me information about adidas Group products. What does that mean? You can withdraw your consent at any time. Contact usThe box must be an open tick box (not pre-ticked!).


The following text has to appear after the consumer has clicked on “What does that mean?” in the first consent wording layer. The text can appear in the form of a pop-up screen or a floating banner which states the following:
I agree that adidas Canada Ltd. may contact me by regular mail, e-mail, by SMS, by telephone or any other electronic means for marketing, advertising and opinion research purposes of the adidas Group. In order to be able to contact me with information which is of special interest to me, I agree that my overall interaction with adidas Canada Ltd. and with adidas AG, Herzogenaurach (D) will be combined, analysed and used. I further agree that adidas Canada Ltd. may provide my contact data to adidas AG for marketing, advertising and opinion research purposes of the adidas Group. Please read the Privacy Policy for further information. 
If a consumer has clicked on the link Contact us, the following text should appear:

 adidas Canada Ltd.
 8100 Highway 27
 Ontario, L4H 3N2
 Email: contactus@adidas.com
 Call us toll free: 1-855-823-4327


The third layer appears when a consumer clicks on the link in the second layer text for further information on the Privacy Policy. This link has to refer to the Privacy Policy of adidas Canada Ltd.

The above consent wording has been split into three layers in order not to frighten the consumer away with a long, more complex text.

However, the consent wording can be used in two layers, thereby only using the 2nd layer (tick box plus explanation of consent) with a link to the 3rd layer (Privacy Policy).