Can I use adidas’ name, logos or images?

Last updated: 05/04/2019

As a general rule, you may not use adidas’ name, logo or images for commercial purposes without authorization from adidas. adidas is not able to review each and every request for permission to use the adidas name, logo or images. It is your responsibility to determine whether your proposed use is permissible and in accordance with applicable laws. Your proposed use is not permissible, amongst other things, if the adidas name, logo or images are not accurately reproduced, when derogatory comments are made in respect of the adidas name, logo or images or adidas products, when the adidas name, logo or images or adidas products are used in a context damaging the reputation of adidas, when the context in which the adidas name, logo or images or adidas products are shown are not in compliance with high ethical standards or describe, depict, express or otherwise deal with matters of sex, drug misuse or addiction, crime, cruelty, violence or revolting or abhorrent phenomena or describe, express or depict any forms of discrimination or racisms against any societal and religious groups. adidas reserves the right to challenge any unfair uses or misuses of its name, logo and images.

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