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adidas privacy statement



We, adidas Canada Ltd., 8100, Highway #27, Woodbridge, Ontario, L4N 3N2 and our parent company adidas International Trading BV (adidas)[1] want to give you the best adidas experience possible. We use the personal information you share with us to make our products and services and your experience even better. This privacy statement aims to give you a clear view of how we use personal information that you provide, our dedication to protecting it, your rights and the options you have to control your personal information and protect your privacy. It also outlines what personal information we collect about you when you visit our websites, stores or when you use our mobile apps, how we use your personal information and the third parties we will share it with.


We use personal information for various purposes, as described in detail below.



“Personal information” is any information that relates to you and identifies you personally, either alone or in combination with other information. adidas will collect various types of personal information and special categories of personal information (such as health and other sensitive data) about you, including the following (as applicable):

Complete information about opting out and unsubscribing from marketing messages appears later in this privacy statement.



If you sign up for an adidas account, which allows you to use the same sign in details anywhere in the world, we will ask for your name, e-mail address, date of birth (optional) and password.



adidas will also collect the following information when you sign up for an account if you choose to provide it: telephone number, gender, personal preferences, social identifier if you choose to log in to your account via social media and age or date of birth.



When you use our products and services we will ask for personal information (at the moment of collection we will explain what information is required and what information you may choose to provide), such as:

  • your postal address and payment details when ordering from our web shop;
  • your date of birth and/or confirmation that you are above a certain age;
  • your email-address when signing up for one of our contests, free prize giveaways ("Prize Giveaways") or newsletters;
  • a record of our correspondence with you (including any feedback you have provided on any of our products or services), if you have been in contact with our Customer Service.



We offer a number of apps which allow you to upload and/or store certain information. Depending on the app, we will ask for personal information (we will explain what information is needed to offer the service and what information you may choose to provide so that we may understand your preferences), such as your:

  • sport and health data (for example, workout start and end times, activity type, duration, pace, distance, calories, RunScore and speed);
  • body measurements, such as weight, height and heart rate;
  • location.



If you become a member of an adidas Community ("Member"), such as Front Row, we will ask for basic personal information (we will explain what information is required and what information you may choose to provide), such as:

  • your name, e-mail address and date of birth.

Once you are a Member, you may choose to provide us with additional personal information, such as:

  • your interests and preferences, through the relevant online Community "dashboard".

If you are a winner of any Prize Giveaways, we will ask for additional personal information, such as:

  • your postal address, clothes or shoe size, in order to be able to send you the prize.

If we would like to promote the adidas Communities and Prize Giveaways and you are a winner of a Prize Giveaway, we will ask for additional personal information, such as:

  • your City/Town; and/or
  • your photograph.



If you choose to create an adidas account through your social network account (such as Facebook), your sign-on credentials will be imported via your social network account. Please note that when you use this "social sign-on" option, we will use the following personal information:

  • your Facebook identifier

We will often also receive certain personal information (which you have agreed to be accessible on your public profile) via the social network, such as:

  • your name, age, location, preferences, occupation, and other public profile information such as your pictures or your friends list on the social network, as well as your likes.  This information will not be shared with adidas by Facebook if you have a private profile.

This information is not requested by adidas, but is provided by the social network through the use of the social sign-on option if you have a public profile, in line with the social network's terms of use. adidas will only use such information without your consent (as implied by your choice to use social sign on) and for the purposes described in this Statement.



Some adidas store locations offer free guest WiFi to visitors (“Guest WiFi”). adidas uses third party service providers of WiFi hotspots (“WiFi Hotspot Provider”) to offer Guest WiFi. The provision of Guest WiFi is subject to the WiFi Hotspot Provider’s Terms and Privacy Policy. Use of your Personal Information by the WiFi Hotspot Provider is not subject to adidas’ control and we are not responsible for the privacy practices of the WiFi Hotspot Provider.


In order to use Guest Wifi, the WiFi Hotspot Provider will ask you to engage in an identification activity, which may include authorizing the WiFi Hotspot Provider to access your Facebook or other social media account or to provide Personal Information about yourself such as first and last name, user name, gender, mailing address, email address, telephone number or date of birth. Some information may be voluntary and other information is mandatory to access the service.



The WiFi Hotspot Provider may also automatically obtain your device identifier, the URLs of websites visited before and after sign-on, your IP address, and other information as described by the WiFi Hotspot Provider. The WiFi Hotspot Provider shares certain information with adidas in aggregate and identifiable format. Specifically, adidas receives aggregate data regarding total number of visitors, new and returning visitors, gender and age of visitors, and duration of visits.



For users of Guest WiFi, adidas obtains identifiable information which may include name, gender, telephone number, date of visit, age, email address, and social media account information if you have provided this information. adidas uses and discloses this information for the purposes stated within this Privacy Policy. adidas may also use this information for social media re-marketing.



You can opt out of or delete location data and stop any further data from being collected for your device by following the instructions given by the WiFi Hotspot Provider in its Terms and/or Privacy Policy. You can opt out of social media re-marketing by setting preferences offered in your social media account, including at:




We will also collect personal information about you when you interact with our brand, websites and apps and how you use them, as follows:

  • Websites: we will collect information about the adidas websites that you visit and how you use them. A visit to one of our websites results in data being sent from your browser to our servers. We will collect personal information in this way, such as: 
    • your IP address;
    • the date and time of the visit and how long you remained on our website;
    • the referral URL (the site from which the visitor has come);
    • the pages visited on our website; and
    • information about the device and browser (such as, browser type and version, operating system, etc).
  • Cookies and similar devices: We and our partners use various technologies to collect and store information when you visit our websites or use our apps, and this will include sending one or more cookies or other similar devices to your device. Click here for more information about our use of cookies and similar devices and how to disable them.
  • Location information: We offer location-enabled services within some of our (mobile) applications, such as Google Maps and Bing Maps. If you use those (mobile) applications, they may receive information about your actual location (such as GPS signals sent by a mobile device) or information that can be used to approximate a location. You are always asked if the Geolocation Service can be activated and you can also object to this
  • Geolocation Service within the respective (mobile) application.
  • We use the Google Maps service or the Bing Maps service to assist you in finding the next adidas store. To facilitate this, we load an image from Google Maps or Bing Maps, saving the route data and map image on our server.
  • For further Information on Google Maps and their privacy policy please read their privacy policy.
  • Google: http://www.google.com/intl/en/policies/privacy/
  • For further information on Bing Maps and their Privacy Policy please read their privacy policy.
  • Bing Maps: http://privacy.microsoft.com/en-us/fullnotice.mspx

We will also use various technologies to determine location, such as sensor data from your device that may, for example, provide information on nearby Wi-Fi access points, Near Field Communication ("NFC") points and mobile network cell towers. You can generally disable sending your location through settings in your device, and we will inform you when we make use of location information.



Most of the information we collect about you will be personal information that you have voluntarily provided to us, for example, through our websites, e-shops, mobile apps, in-store etc. Other sources from whom we may obtain your personal information include:

  • our Point of Sale systems ([i.e. certain information may be collected about you when you make a purchase in one of our stores]);
  • other adidas group companies; and
  • third parties (such as credit reference agencies, law enforcement/regulatory bodies, and companies providing commercially available databases etc.), as permitted by applicable privacy laws.



The personal information we collect when you create first sign in will be used for identification and authentication purposes across adidas services, so you can use the same account details to log in from any location and on any device. The global single sign on will allow adidas systems to identify you wherever you are in the world, meaning you will not need to register with us again if you are signing in from a different country.

In addition, adidas will create a profile for you with the information needed to provide you with our products or services. The personal information we collect from the above other sources listed above will be used in the format that it is received, or, where appropriate, will be combined with personal information we obtain from other internal or external sources. We use and analyse this personal information for the various other purposes detailed below:

  • Improving our products and services: we will use your personal information to build a profile on you in order to understand how you use our products and services, to develop more interesting and relevant products and services, as well as to personalise the products and services we offer you.
  • Processing your order: we use relevant personal information described above (including your name, address and payment details) to process and deliver your order, and to notify you of the status of your order. In addition, we may use your age, year of birth or confirmation that you are above a certain age to ascertain whether you meet the minimum age in your country for online purchases and whether you are considered to be a minor for data protection and/or marketing law purposes.
  • Carrying out checks: we will also use your personal information to assess your creditworthiness and to prevent fraud. For this purpose, we may need to share your personal information with our credit rating providers (see "how we share your personal information" below), with your consent as required by applicable law.
  • Customer service: if you contact our Customer Service (or vice versa), we will use personal information such as your order information and contact history to process your request and provide you with the best service possible.
  • adidas products and services, engagements and offerings: we will use your personal information to provide you with the products and services you have requested from us, such as promotions, membership of adidas Communities, adidas loyalty programs, events and our apps. This will, if applicable, include the use of your personal information for submission in contests, Prize Giveaways and promotions, using your contact details for events and using information like your location for our mobile apps (such as running apps).
  • adi Program: if you choose to participate in the adi Program, we will use your contact details to send you a welcoming email to verify your username and password, to communicate with you in response to any inquiries and to send you service related announcements, for instance if the adi Program app is temporarily suspended for maintenance. We will also use your registration information to create and manage your account and to grant you rewards "badges" for your interaction, participation and/or loyalty.  In addition, we will use any information you provide voluntarily to us in free text boxes to understand your preferences and to improve our products and services.
  • Performance activities: if you choose to allow information regarding your performance activities through miCoach to be linked to your participation in the adi Program, we will use your personal information, including the results of your miCoach activities, to make automated decisions about you in order to reward you with badges, which you can use to redeem rewards based on your performance activity.
  • adidas apps: if you choose to download an adidas app, we will only collect special categories of personal information if we have obtained your express consent, as required by applicable law. Personal and sensitive personal information (such as health data) collected through the app will be collected from your device and stored on adidas servers for the following purposes:
    • to provide you the services you expect when using the app;
    • to analyse your performance activity for the purposes of granting you rewards based on your performance activity (if you have agreed to participate in a performance activity within the adi Program);
    • for the reasons set out in the "improving our products and services" section below; and
    • for the reasons set out in the "marketing purposes" section below.
  • adidas Communities: as part of an adidas promotion, we will publish certain details of the winners of any Prize Giveaways on our website or one of our affiliate's or service provider's websites according to the terms and conditions of the particular promotion.


  • Social sign-on (this means the use of your social network credentials such as your Facebook user login information to create and sign into your adidas account): when you use the social sign-on option adidas limit use of public profile information to that which is necessary for the creation of your adidas account. adidas will, upon receipt of any irrelevant information from the social network, discard such information. After having created your account, you will have the opportunity to supplement it with any information you would like to share with us, such as personal information you provide through a completed survey. Any supplemental information you provide to us will be used for the purposes explained in this statement, including to enrich your adidas profile and to personalise your adidas experience.
  • Marketing: when you sign up to receive adidas newsletters, create an adidas single sign on become a Member of an adidas Community, use an adidas app, order or provide feedback on a product or service online or use our website, we will use your personal information to create a profile based on the information we hold about you. We create your profile in accordance with your preferences in order to provide you with the best personalised experience, and to send you personalised marketing messages and newsletters and for opinion research purposes if we have your consent including as required by applicable antispam laws. Below you can find a more detailed description of the ways in which we will use your personal information for these purposes.
    • What kind of information: the way you interact with our brand across all the different channels described above (e.g. the adidas website, apps, social media and marketing messages we send you) and the information we collect in that regard from each of these channels provides us valuable information about your interests and preferences. This insight gives us the opportunity to offer you the best adidas experience possible. To learn about you and your interests, we analyse your interactions with our brand using various kinds of information, as set out above.  In particular, we may combine the information we collect with information collected by third parties. If you have given us your consent to send you marketing communications, we use the information that you have provided to us when interacting with us for sending you personalised marketing messages about adidas products or services, events, Prize Giveaways and promotions. In some instances we will also aggregate your personal information with that of other individuals, to create comprehensive reports about how customers use our products and services, and experience our brand.
    • What kind of channels: we will send direct marketing communications to you via the channel you choose, such as email, phone, or social media. We ask for your consent, where required by applicable law, in order to use the contact details you have provided to us to send our personalised marketing communications.  
    • What kind of messages: the messages we will send you will be personalised and tailored to your individual preferences and interests. We use analytics in order to generate such personalised messages. These direct marketing messages may contain information about our products and services, events, Prize Giveaways or promotions and adidas news. We will, in certain circumstances, also use the channels for opinion research (such as to ask if you would like to participate in a survey) and to learn about your experience and improve your experience with adidas, including by sending you personalised messages.
  • Re-targeting: our websites and apps use re-targeting technologies. This enables us to show our visitors, who were already interested in our shop and our products and/or services, advertisements from us on partner websites. We believe that the display of personalised, interest-based advertising is more interesting and relevant to our customers than advertising that does not have a personal connection. Re-targeting technologies analyse the information we collect about your interactions with each adidas platform as described in relation to marketing above, including your cookies, and display advertisements based on your past web-surfing behaviour. Please click here for further information on cookies and instructions on how to disable re-targeting. Note that our sites generally are not configured to respond to web browser do-not-track signals.
  • Ads: we also work with non-adidas companies who use tracking technologies to serve ads on our behalf across the Internet. These companies may collect personal information about your visits to our websites or apps and your interaction with our communications, including advertising.
  • Enrichment of our data: where we have obtained your personal information from various sources we will combine this information in certain circumstances in order to enrich our understanding of your requirements and preferences in relation to our adidas products and services. For example, we may combine information you have provided us directly with information collected automatically, such as metadata or IP addresses or where we have collected anonymous browsing data through the use of cookies, we may later determine that this data relates to your browsing history and combine that data with the existing information we hold on you. We may also combine this information with other information (both-personal and anonymised) that we have obtained from third parties. We may use the information we hold to correlate your interactions with us via one device (such as a browser on a computer) with your interactions with us via another device (such as an app on a phone). Specifically, we may carry out any of these exercises to be able to send you more personalised marketing or to prepare more effective marketing campaigns.
  • Improving our products and services: we will use the personal information we hold about you (as well as pseudonymised or anonymised information generated from your personal information) to carry out analysis and research, including:
    • data science/analytics, whereby we combine information (such as personal information and/or sensitive personal information we have obtained through the use of an adidas sporting app or from your browsing history) we hold on a large scale in order:
      • learn more about our customers and their preferences;
      • to identify patterns and trends amongst our customers;
      • enhance user experience on our websites;
      • provide information, content and offerings tailored to our customers' needs;
      • for general research and statistical purposes; and
      • for aggregated reporting purposes within the adidas group;
    • develop new products and services;
    • monitor performance of our products and services and/or improve our technology;
    • to be able to send you personalised marketing messages with your consent as required by applicable law;
    • to display online ads to you.


  • Websites: personal information collected through our websites, such as via cookies or other tracking technologies, will be used to allow us to assess browsing behaviours on our websites, to understand where improvements can be made, to optimise our products and services and personalise and improve your experience on our websites and apps.
  • Performance analysis: we will use your personal information (including by anonymising and aggregating it with other customers' personal information) for sales, supply chain and financial analysis purposes, to determine how adidas is performing and where improvements can be made and where necessary to report back to our parent or affiliate group companies.
  • We will ask for your consent if we wish to use your personal information for purposes other than those listed in this privacy statement and as required to do so under applicable law.



We treat your personal information with care and confidentiality and do not share it with third parties other than as set out below:

With other adidas Group entities

We will share limited personal information which you provide when you sign up (your name, email address, password and date of birth) with other adidas Group entities to enable the global single sign-on and for authentication purposes, so that you can use the same sign in information anywhere in the world and our systems will recognize your details.

We may share information we keep in your profile with other adidas Group entities if both entities are responsible for your personal information, or if the other entities are acting as our service providers and processing your personal information on our instructions or on our behalf. 

We will also share your other personal information, as well as anonymised and aggregated information, with other adidas Group entities (such as adidas A.G., the parent company of the group, and/or other adidas entities as necessary). They will use this personal information for trend analysis.

With service providers

We will share limited the personal information you provide when you sign up for an adidas single sign-on (your name, email address, password and date of birth) with our cloud service providers for the purposes of identification and authentication, so that you can log on to your adidas account quickly and with the ease and speed you expect from us from anywhere in the world.

We will also share your personal information as necessary and only for the purposes described above with various third parties who process your personal information on our behalf, such as third parties that run our loyalty program and/or Prize Giveaways/competitions, hosting, delivery, payment and fraud management providers, credit scoring agencies and analytics platform providers. We require that these service providers and other third parties adhere to strict rules when processing your personal information, including to only use your personal information in accordance with adidas' instructions and the applicable laws.


Our website and apps will, in certain circumstances, provide you with social plug-ins from various social networks. If you choose to interact with a social network such as Facebook or Twitter (for example by registering an account), your activity on our website or via our apps will also be made available to that social network. If you are logged in on one of these social networks during your visit to one of our websites or apps or are interacting with one of the social plug-ins, the social network might add this information to your respective profile on this network based on your privacy settings. If you would like to prevent this type of data transfer, please log out of your social network account before you enter one of our websites or apps, or change the app's privacy settings, where possible. Please read the privacy policies of those social networks for detailed information about the collection and transfer of personal information, what rights you have and how you can maintain suitable privacy settings for your needs.


adidas will disclose personal information where required by law or legal process, for the administration of justice, to protect your vital interest, for investigations by law enforcement or regulatory bodies, to protect and defend adidas' property and legal rights, to protect the personal safety of adidas website or (mobile) app users or by order of a valid injunction from a court or law enforcement agency.


We will share your personal information with other third parties (different from those described above, for example, sports or fitness centres or when you decide to connect our devices with third party devices) in other limited circumstances. In these instances we will, where required by applicable law, obtain your consent to share your personal information in this way.





We are committed to protecting your personal information and implement appropriate technical and organisational security measures to protect it against any unauthorised or unlawful processing and against any accidental loss, destruction, or damage.



We will keep your personal information for two years from your last interaction with us, such as the date your account was deleted, your last purchase, the last time you used one of our apps or in some other way contacted or interacted, unless a longer or shorter retention period is required by law, is necessary in the course of legal proceedings or is otherwise needed for a particular purpose under applicable law.

The following are examples to illustrate how adidas keeps your personal information for as long as necessary for a particular purpose:

  • we may keep your personal information collected during a purchase for as long as required by tax laws (longer than 2 years in some European countries);
  • we may keep your personal information for a shorter period if you ask us to delete your personal information. In such a case, adidas will aim to delete your personal information within a maximum period of one month from the date of the request;
  • information collected in connection with promotions will be kept for no longer than one month following the end of the promotion.



We may store and process your personal information in Canada and in the European Union. There may also be occasions when we need to transfer your personal information outside of Canada and the European Economic Area ("EEA") to a country which does not provide the same level of data protection as these countries. For example, the personal information you provide when you sign up for an adidas account will be stored in Canada and the European Union, and also by other adidas group entities and our cloud services providers located outside Canada and the EEA for the purposes of authenticating your account and signing you in. In these circumstances we will take appropriate steps to ensure that your personal information is adequately protected. Typically, such steps include carrying out data security reviews of any recipients and putting in place contracts with such recipients to ensure they employ the same or similar appropriate technical and organisational measures as adidas, so your data is adequately protected. However, where personal information is stored or processed outside of Canada (whether by the adidas group or a service provider), it is subject to the laws of that foreign jurisdiction, and be accessible to that jurisdiction’s governments, courts, or law enforcement or regulatory agencies.



As a general rule, we do not intentionally collect personal information about children under the age of 16. If we become aware that we have inadvertently collected personal information about children under the age of 16, we will take steps to delete the information as soon as possible, except where we are required by applicable law to keep it.

If a child under the age of 16 attempts to sign up for an adidas account, he or she is initially asked to provide the information as described above. In addition, the data submitted by and collected about the child during the course of his or her visit (e.g. via cookies) may be used as described in this Statement. However, if a child under the age of 16 attempts to complete the sign up, this will be rejected with the notification that accounts for child under the age of 16 cannot be created. For that reason, we ask parents and guardians to check on and monitor their children’s Internet usage in order to protect them.



Our websites may contain links to third party websites, and some of our services provide you with access to third party services (such as social networks).

We have no control over how third party websites and services process your personal information. We do not review third party websites and services, and we are not responsible for such third party websites and services or their privacy practices. Please read the privacy statements of any third party websites or services that you access from our websites or services.



Fair play and transparency are important to us. We are open about the personal information we collect and have implemented mechanisms to enable you to exercise any rights you might have with respect to your personal information.



If you have ordered products or services or registered an account with us, you can access a significant amount of your personal information through one of our websites. Our websites generally present you with the option to add, update or remove information we have about you

If any personal information we have about you is not accessible through our website, you can send us a request for access to this information at no cost using the contact details set out at the end of this privacy statement.

After receiving your request and sufficient information to verify your identity we will provide you with a copy of the personal information we have about you which you are entitled to have under applicable law. We will also confirm the purposes for which such personal information is being used, its recipients and the origin of the information

You may write to us at any time requesting amendments to certain personal information that you consider to be incorrect or irrelevant or to request that we block, erase or otherwise remove your personal information (i.e. withdraw your consent). We will update, block, erase or remove your personal information upon request in line with applicable law.



All our marketing communications contain an easy way to opt out from receiving future messages, such as a link through which you can unsubscribe. You may also opt out for particular channels (for example email or SMS) as indicated in the message received in such channel or through your adidas account settings.

If you would like to opt out of receiving adidas marketing messages you may use the unsubscribe link contained in the messages you have received, or alternatively you could contact:

adidas Canada Ltd., Digital Marketing, 8100, Highway #27, Woodbridge, Ontario  LN4 3N2, or customer service at 1-855-823-4327.

Note that if you choose to opt out of receiving marketing messages in the manner explained above, we will continue to process your personal information, in particular to allow us to understand your interests and preferences, but we will stop using your personal information to send you personalised or non-personalised marketing messages. If you would like us to stop such processing in part or in full, we have explained how to do this in the above paragraph.


Please note that some of our mobile apps might also send you messages, including (if you have given your permission to do so) push messages, for instance about new products or services. In this case, the particular mobile app will provide just in time notices before we send you push notifications.  You can disable these messages through the settings in your phone or the app, or choose to uninstall the app to stop receiving the messages.



You may at any time ask adidas to delete your personal information.  We will consider and where necessary comply with your request in accordance with applicable law, as explained above.



adidas has pledged to adhere to the fundamental principles of privacy and data protection. We therefore regularly review our online privacy statement in order to ensure that it is free of errors and clearly visible on websites, that it contains appropriate information about your rights and our processing activities, and that it is implemented and is compliant with applicable law. We may update this privacy statement from time to time to keep it up to date, to keep pace with new developments and opportunities relating to the Internet and to stay in line with applicable law. If we make significant changes to this privacy statement, we will inform you by posting a notification on our websites and/or mobile apps along with an updated version of the privacy statement.



If you have any questions or complaints about our use of your personal information, or require information on how to exercise your rights or about our privacy statement you are welcome to contact us at:

adidas Canada Ltd., Digital Marketing, 8100, Highway #27, Woodbridge, Ontario  LN4 3N2, or customer service at 1-855-823-4327.

We will explain the complaint procedure to you and investigate all complaints. If a complaint is justified, we will take all appropriate steps to correct the situation. We will also let you know what other complaint procedures may be available to you.

  COOKIE STATEMENT                                                 





Cookies are small text files that are stored on your computer or mobile device when you visit a website. For this section, we conveniently use "cookies" as an umbrella term for techniques such as cookies, Flash cookies and web beacons. They don’t take much space and they will be removed automatically when expired. Some cookies expire at the end of your internet session, while others will be saved for a limited amount of time.





There are different types of cookies with different uses. Some are there just to allow you to browse the website and see certain features. Some give us an idea on your browsing experience, i.e. when you have trouble finding what you are looking for, so we can improve and make your future visit as pleasant as possible. 

Cookies set by adidas are called "first party cookies".  Cookies set by parties other than us are called "third party cookies".  Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics).  The parties that set these third party cookies can recognise your computer or mobile both when it visits the website in question and also when it visits certain other websites.  We use first party and third party cookies for several reasons.

The most important cookies are the required cookies. They are essential and help you to navigate on the website and to use basic features, such as media plugins. Then there are functionality cookies that enable you to save your shopping bag, create a wish list and to save your shipping details for a quicker checkout. The performance and analytics cookies we use to improve our website. We also like to show you relevant offers. To manage this we collect browsing data, which may be linked to a unique identifier to allow us to understand how you interact with adidas across different platforms as described in our privacy statement (click here for our privacy statement). Interaction cookies are used for you to interact with social media or to submit reviews.  Targeting cookies, advertising cookies and social media cookies capture your preferences in order to show you relevant ads outside adidas sites. In addition, social media cookies may be used to track your activity over social media platforms.



adidas uses cookies primarily to ensure your visit to our website is as pleasant as possible, as well as for advertising-related purposes during your future visits to other websites. Below you see a more elaborate overview of the types of cookies we are using and why:


    are essential and help you navigate, move around on the website and see certain features (e.g. these cookies make sure your basket is saved during all the steps of your checkout process). These cookies are required to enable core site functionality. These cookies are stored for the duration of your browsing session.
    are there so we can give you an even smoother customer experience (e.g. these cookies help you to save and remind you about your shopping bag and enable you to create a wish list). These cookies allow us to analyse site usage so we can measure and improve performance. These cookies may be placed by us or a third party on our behalf (see our cookie opt-out tool) and are stored for the duration of your browsing session.

The web analytic services on our website and (mobile) applications are provided by Adobe Site Catalyst (www.adobe.com). This means that when you visit our website or (mobile) applications, a cookie by Adobe Site Catalyst will be stored on your computer or mobile device, except when your browser settings don’t allow for such cookies. 

This further means that when you visit our website or (mobile) application, various web analytics data (e.g. click-stream data, data from web beacons and tracking links and information stored in Adobe Site Catalyst cookies) will be sent to Adobe Site Catalyst for analysis for and on behalf of adidas. Please note that if you have created an online profile at our website or (mobile) application and if you are logged on in this profile, a unique number identifying this profile is also being sent to Adobe Site Catalyst in order to be able to match the web analytics data to this profile.

 Adobe Site Catalyst acts as an agent to adidas, which means that adidas solely determines the purposes for which the data is being used and that Adobe Site Catalyst will not disclose the information to any third parties (except when required to do so by law or court order). In privacy terms, this means that adidas is the “controller” and Adobe Site Catalyst the “processor”. You can find out more about the relationships between adidas and Adobe Site Catalyst in the Adobe’s privacy policy under “Adobe Hosted Services” at http://www.adobe.com/privacy/policy.html.

  • will remember your product and buying preferences or assist marketing efforts in other ways. These cookies enable us to share data, such as what you like, with our advertisers, so the advertisement you see can be more relevant to your preferences (sometimes referred to as "targeting cookies").
  • help us to understand shopping behaviour of visitors. This enables us to keep improving our website, so shopping becomes easier and more pleasant, and to improve the marketing messages we send to our customers (sometimes referred to as "performance cookies").
  • are used for you to express your opinion. These cookies will enable you to like or recommend us on social media and to chat with our service agents. But you can also advise our other (potential) customers by rating and reviewing our products (sometimes referred to as "interaction cookies").
  • Our website and (mobile) application use re-targeting technologies that enable us to show our visitors, who were already interested in our shop and our products, advertisements from us on partner websites. We believe that the display of a personalised, interest-based advertising is more interesting for our customers than advertising that does not have a personal connection.
  • We also work with other companies who use tracking technologies to serve ads on our behalf across the Internet. These companies may collect non-personally identifiable information about your visits to our websites or (mobile) applications and your interaction with our communications, including advertising. Currently we use Google Display Network (GDN) to delivery these services to us. Information regarding GDN is available at: https://support.google.com/adwords/answer/2549063?hl=en. additional information



You can change your browser settings to delete or prevent certain cookies from being stored on your computer or mobile device without your explicit consent. The ‘help’ section in your browser should provide information on how to manage your cookie settings. Find out how this works for your browser here:

Internet Explorer: https://support.microsoft.com/help/17442/windows-internet-explorer-delete-manage-cookies

Mozilla Firefox: http://support.mozilla.com/en-US/kb/Cookies

Google Chrome: http://www.google.com/support/chrome/bin/answer.py?hl=en&answer=95647

Safari: http://support.apple.com/kb/PH5042

Opera: http://www.opera.com/browser/tutorials/security/privacy/

Adobe (flash cookies): http://www.adobe.com/privacy/policies/flash-player.html

If you do not wish information about your behaviour at our website or (mobile) application being collected and assessed by Adobe Site Catalyst, you can apply for a visitor opt-out. This means that Adobe Site Catalyst will, depending on the type of opt-out you choose, either anonymise the information it collects (but keeps collecting the data) or stop collecting information about your visit at all. This visitor opt-out requires you to accept a cookie being stored on your computer by Adobe Site Catalyst. You can apply for the visitor opt-out on the link in the privacy policy section of the Adobe Site Catalyst website (http://www.adobe.com/privacy/policy.html).

If you would like to opt out of the service of ads based on the use of re-targeting technologies (currently served by GDN), you can visit: http://optout.networkadvertising.org/#/. You can always contact us for further information if your opt-out options are unclear.



We may update this Cookie Statement from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons.  Please therefore re-visit this Cookie Statement regularly to stay informed about our use of cookies and related technologies. 

The date at the top of this Cookie Statement indicates when it was last updated. 



If you have any questions about our use of cookies or other technologies, contact our Customer Service team


LAST UPDATED: 3.27.2018


[1] adidas Group is formed by adidas AG (Adi-Dassler-Straße 1, 91074 Herzogenaurach, Germany) and its affiliate entities including adidas International Trading B.V., Atlas Arena, Africa Building, Hoogoorddreef 9a, 1101 BA Amsterdam ZO, The Netherlands.