Through sport we have the power to change lives.
Fueled by our belief, we're creating change through sport to shape a better future for people and the planet. Our goal is clear: Make sport equal. Which is why we're working to ensure all communities are represented – from the locker room to the boardroom. And why we're constantly challenging ourselves to find sustainable solutions across our brand. It’ll take practice. But we’ll strive for perfect.
Sport for all. Equal for all. That’s what we believe. We are teaming up with communities and collaborating on programs that help Make Sport Equal.
We’re committed to levelling the playing field for all. That’s why we’re investing in better access, equity and safety for marginalised communities.
Without a beautiful planet there is no beautiful game, for the places we play.
The planet is a playground. It's where we connect, explore, and find ourselves. From the start we have always been there for the athletes. But today, climate change is changing the way we play. That's why we're shifting our business to be there for the planet, too.
“Sport has the power to change lives. Sport brings people together regardless of what background we have. We will use the power of sport and the resources we have to try to help make the world a better place. We also owe it to the next generation to try to leave this planet in a better shape than it currently is. I love sport!”
- Bjørn Gulden, Chief Executive Officer
Latest news
adidas Showcases Potential for Girls when Staying in Sport by Recreating Iconic 2006 Jose+10 Campaign Image with All-Star Line Up of Role Models and Icons
Today, adidas launches a new campaign to encourage the 43% of girls that quit sport at 13 to stay in football, by showcasing the power and potential of a future in the game.
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adidas Helping to Level the Playing Field for Next Generation of Athletes Through Partnership with Boys & Girls Clubs of America
adidas providing local grant funding to Boys & Girls Clubs that will promote equal opportunity in sport for young people
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Over a million people turn activity into action for adidas’ Move For The Planet
Over 1.2 million people came together to Move For The Planet, a new global initiative by adidas that harnessed the collective activity of sporting communities across the world.
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