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adidas

Juventus

 
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Taking inspiration from the iconic pink shirt is the 2015-16 redesign - reimagined by hand and launched into the street culture of today. An icon that represents the coming together of adidas and Juventus for the first time and a contemporary reimagination of the original vivid twin pink Juventus club colours. Worlds collided in 2015 when hip hop superstars started repping the Juventus pink jersey. The same standout look saw the UEFA Champions League winners take home the season’s domestic treble. The Human Race jersey is the overlap of sports, style and 21st century vision.

The shirts span 30 years of iconic designs and were handpicked by Pharrell Williams for this re-creation. Hand painted on canvas or cotton T-shirts then developed into technical sportswear, fusing art and science.

INIGO TURNER, adidas